NVIDIA GeForce NOW price (October 2026) and how to cancel
In the US (as of 2026-10-18), GeForce NOW's memberships page offers Free, Performance and Ultimate plans plus Day Passes. The marketing page is dynamic - confirm the live USD total on the memberships / checkout screen (commonly cited US list figures are about $9.99/mo Performance and $19.99/mo Ultimate, with annual options - treat those as Confirm until you see your order total). Stop paid renewals by downgrading to the Free membership in GeForce NOW membership management (NVIDIA Help: cancel).
Paid benefits continue until the current billing cycle ends, then the account becomes Free. Uninstalling the app does not cancel.
Cloud gaming renewals are easy to miss. Downgrade to Free before the next cycle if you do not want another charge.
Who bills you
| Who bills you | Where to cancel | Official help |
|---|---|---|
| GeForce NOW / NVIDIA account | App or site → membership settings → manage plan → downgrade to Free | Memberships; Cancel help |
| Apple / Google (if store-billed) | Cancel in Apple or Google Play Subscriptions | Apple; Google Play |
Current prices
| Plan | Price (US) | What you get |
|---|---|---|
| Free | $0 | Limited sessions / queue - confirm current Free limits on FAQ |
| Performance monthly / annual | Confirm at checkout | Commonly ~$9.99/mo or ~$99.99/yr in US roundups - Confirm on memberships page |
| Ultimate monthly / annual | Confirm at checkout | Commonly ~$19.99/mo or ~$199.99/yr - Confirm on memberships page |
| Day Pass | Confirm at checkout | 24-hour premium; may credit toward first month |
| Cloud storage add-ons | $2.99 / $4.99 / $7.99/mo | 200GB / 500GB / 1TB per official FAQ |
How to cancel GeForce NOW (stop paid renewals)
Downgrade to Free on NVIDIA
- Sign in to GeForce NOW (app or website) with your NVIDIA account.
- Open membership / Settings → manage membership.
- Switch the paid plan to Free and confirm.
- Do this at least a day before the next billing cycle per NVIDIA guidance.
If Apple or Google bills you
- Cancel GeForce NOW in Apple Subscriptions or Google Play Subscriptions instead.
How to confirm it worked
You're done when:
- Membership shows Free (or paid plan ending / not renewing).
- No new GeForce NOW charge posts after the paid period ends.
Source: NVIDIA: How do I cancel my GeForce NOW membership?.
Common problems
- Only uninstalled the app. Billing continues.
- Assumed a Day Pass was a monthly plan. Day Passes are short-term; memberships renew until you downgrade.
- Cancelled after the renewal cutoff. Terms: change before 11:59pm US Central the day prior.
- Expected a mid-cycle refund by default. Access usually continues until cycle end.
What we checked
Verified on official NVIDIA pages (October 18, 2026): Free/Performance/Ultimate/Day Pass structure and storage add-on pricing on FAQ; cancel-by-downgrade-to-Free on custhelp a_id/4980.
Not verified as a locked public dollar table without checkout: exact Performance/Ultimate list prices on the JS memberships page - labeled Confirm.
Performance vs Ultimate
Ultimate is the higher-resolution / higher-FPS tier (including newer RTX-class cloud hardware where offered). Cancel the tier on your receipt.
Hour limits
NVIDIA has announced playtime limits for paid tiers in 2026 - check the FAQ for the current monthly hour rules before you renew.
Frequently asked questions
How much is GeForce NOW?
Confirm live USD on the memberships page. Free exists; paid Performance and Ultimate are monthly/annual; Day Passes are available.
How do I cancel?
Downgrade to Free in GeForce NOW membership settings, or cancel in Apple/Google if the store bills you.
Does uninstalling cancel it?
No.
Will I keep Ultimate until the month ends?
Paid benefits typically continue until the current billing cycle ends after you downgrade.