Twilio SendGrid price (October 2026) and how to cancel

Updated · CostToCancel
Applies to: Twilio SendGrid Email API and Marketing Campaigns plans in the US bought on sendgrid.com / Twilio.
Go to SendGrid cancel / account page →Opens the official site in a new tab. Not affiliated.

In the US (as of 2026-10-18), Twilio SendGrid Email API pricing lists Essentials from $19.95/month (50k emails) and Pro from $89.95/month (100k, dedicated IP). Marketing Campaigns is a separate subscription. Cancel in Settings → Billing (SendGrid Docs).

Overage emails bill beyond the plan allotment. Uninstalling SDKs does not cancel.

Account admin / Twilio billing owner required.

Who bills you

Who bills youWhere to cancelOfficial help
SendGrid / Twilio ConsoleSettings → Billing → Cancel / change planEmail API pricing
Marketing Campaigns and Email API are separate products on many accounts.

Current prices

PlanPrice (US)What you get
Free trial$0100 emails/day, 60 days
Essentials from$19.95/mo50k emails
Essentials 100k$34.95/moUS list
Pro from$89.95/mo100k + dedicated IP
PremierContact salesCustom
Essentials/Pro floors verified October 18, 2026 on Twilio SendGrid pricing.

How to cancel SendGrid

In Billing settings

  1. Sign in to app.sendgrid.com or Twilio Console.
  2. Open Settings → Billing.
  3. Cancel / downgrade the Email API plan (and Marketing if separate).
  4. Rotate API keys after cancel if the account is closing.

How to confirm it worked

You're done when:

  • Plan shows canceled / free trial ended.
  • No new SendGrid subscription charge posts after that.

Source: Twilio SendGrid Docs / Billing.

Common problems

  • Only rotated one API key. Plan renews.
  • Left Marketing Campaigns on. Separate bill possible.
  • Non-admin tried to cancel. Need billing role.
  • Only deleted the SDK. Billing continues.

What we checked

Verified on official Twilio SendGrid pages (October 18, 2026): dollars on Email API pricing.

Essentials vs Pro

Pro adds dedicated IP, subusers, and SSO.

After cancel

SMTP/API sends stop when the plan ends.

Frequently asked questions

How much is SendGrid Essentials?

From $19.95/mo for 50k emails.

How do I cancel?

Settings → Billing → Cancel.

Does uninstalling the SDK cancel it?

No.

Is Marketing included?

Usually a separate subscription.

Sources checked: Twilio SendGrid Email API pricing, SendGrid Docs. Verified October 2026.