Auth0 price (October 2026) and how to cancel
In the US (as of 2026-10-18), Auth0 pricing lists Free up to 25,000 MAUs, B2C Essentials from $35/month at 500 MAUs, and B2C Professional from $240/month (B2B Essentials from $150). Yearly is typically 11× monthly. Cancel in Dashboard → Settings → Subscription / Billing (Auth0 Docs).
Removing the SDK lowers MAUs but does not cancel Essentials alone.
Tenant admin / billing owner required. Confirm B2C vs B2B on your invoice.
Who bills you
| Who bills you | Where to cancel | Official help |
|---|---|---|
| Auth0 Dashboard | Settings → Subscription → Cancel | Auth0 pricing |
Current prices
| Plan | Price (US) | What you get |
|---|---|---|
| Free | $0 | Up to 25k MAU |
| B2C Essentials from | $35/mo | 500 MAU |
| B2C Professional from | $240/mo | 500 MAU |
| B2B Essentials from | $150/mo | 500 MAU |
| Yearly | Confirm 11× monthly | ~1 month free |
How to cancel Auth0
In Subscription settings
- Sign in to the Auth0 Dashboard as a tenant admin.
- Open Settings → Subscription (or Billing).
- Cancel / downgrade to Free and confirm.
- Remove paid add-ons (Enterprise SSO, M2M) if needed.
How to confirm it worked
You're done when:
- Plan shows Free / canceled.
- No new Auth0 charge posts after that.
Source: Auth0 Docs / Dashboard subscription.
Common problems
- Only deleted one application. Tenant plan continues.
- Left SSO add-ons on. Extra fees.
- Non-admin tried to cancel. Need billing role.
- Only removed the frontend SDK. Billing continues.
What we checked
Verified on official Auth0 pages (October 18, 2026): dollars on pricing.
B2C vs B2B
B2B plans include more Organizations / enterprise connections — Confirm matrix.
After cancel
Production features drop toward Free limits.
Frequently asked questions
How much is Auth0 Essentials?
B2C from $35/mo at 500 MAU.
How do I cancel?
Dashboard → Subscription → Cancel.
Is Free enough?
Up to 25k MAU with Free limits.
Does removing the SDK cancel it?
No.