Luma AI (Dream Machine) price (October 2026) and how to cancel

Updated October 18, 2026 · CostToCancel

Applies to: Luma Labs Dream Machine individual web/iOS subscriptions (Plus/Pro/Ultra and legacy Lite/Unlimited) — not the separate API credit product.

Cancel Luma AI now →Opens the official site in a new tab. Not affiliated.

As of 2026-10-18, Luma pricing lists Plus $30/mo ($25/mo yearly), Pro $90/mo ($75 yearly), Ultra $300/mo ($250 yearly). Legacy Lite/Plus/Unlimited dollar classes still appear in older Help. Cancel web plans via Profile → Manage Subscription (Stripe); iOS via App Store (Payments & Subscriptions).

Deleting the account without canceling can leave billing active — cancel first.

Jump to

Prices
Cancel steps
If it didn't work
FAQ

API credits are separate and do not cancel with Dream Machine. Top-up credits may hide when you drop to Free.

Who bills you

Who bills you	Where to cancel	Official help
Web (Stripe)	Profile → Manage Subscription → Cancel	Payments & Subscriptions
Apple App Store	Settings → Subscriptions → Dream Machine	Only if Apple billed

Only use the iPhone steps if you subscribed through the App Store (the charge on your statement says APPLE.COM/BILL). Only use the Android steps if you pay through Google Play (the charge says GOOGLE *service name). Only use the iPhone steps if you subscribed through the App Store (the charge on your statement says APPLE.COM/BILL). Access continues through the paid period. Web refunds may be requestable within ~30 days if mostly unused — Confirm [email protected].

Current prices

Plan	Price (US)	What you get
Plus	$30/mo ($300/yr)	10,000 credits class
Pro	$90/mo ($900/yr)	40,000 credits
Ultra	$300/mo ($3,000/yr)	150,000 credits
Legacy Lite / Unlimited	Confirm Help dollars	Older SKUs
API	Separate usage	Not this cancel path

Plus/Pro/Ultra dollars checked October 18, 2026 on lumalabs.ai/pricing.

How to cancel Luma AI Dream Machine

Web purchase

Sign in at lumalabs.ai.
Open Profile → Manage Subscription (Stripe portal).
Cancel the plan and confirm.
Keep access until period end.

If Apple bills you

Open Settings on your iPhone or iPad and tap your name at the top.
Tap Subscriptions.
Tap Dream Machine / Luma AI.
Tap Cancel Subscription (or Cancel Free Trial), then confirm.

How to confirm it worked

You're done when:

Stripe/App Store shows canceled / ending.
No new Luma subscription charge posts.

Source: Luma Learning Hub — Payments & Subscriptions.

Common problems

Only deleted generations. Sub renews.
Deleted account before cancel. Risk of stray invoices.
Canceled API only. Dream Machine still bills.
Confused Runway invoice. Different vendor.

What we checked

Checked October 18, 2026: lumalabs.ai/pricing + Payments & Subscriptions hub.

Web vs iOS

Manage on the platform that billed you.

API vs Dream Machine

Two products.

Frequently asked questions

How much is Plus?

$30/mo or $25/mo yearly — Confirm.

How do I cancel?

Manage Subscription (Stripe) or App Store.

Refund?

Possibly within 30 days if lightly used — Confirm.

Does delete account cancel?

Cancel subscription first.

Sources checked: Luma pricing, Luma: Payments & Subscriptions. Verified October 2026.